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PLM World 2015 Premium & Deluxe Partners

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2015 Keynote Sessions


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Captain Eugene A. Cernan

 During 20 years as a Naval Aviator, including 13 years with the National Aeronautics and Space Administration (NASA), Captain Eugene A. Cernan left his mark on history with three historic missions in space as the Pilot of Gemini IX, the Lunar Module Pilot of Apollo X, and the Commander of Apollo XVII. After flying to the moon not once, but twice, he also holds the distinction of being the second American to walk in space and the last man to have left his footprints on the lunar surface. 

Captain Cernan received a Bachelor of Science degree in Electrical Engineering from Purdue University in 1956 and a Master of Science degree in Aeronautical Engineering from the United States Naval Post Graduate School in 1963. Among his numerous honors, the most significant are the Navy Distinguished Flying Cross, the Distinguished Service Medal with Star, the NASA Distinguished Service Medal, the FAI International Gold Medal for Space, induction into the U.S. Space Hall of Fame, enshrinement into the National Aviation Hall of Fame, Naval Aviation’s Hall of Honor and the International Aerospace Hall of Fame. Captain Cernan was awarded NASA’s first Ambassador of Exploration Award, the Federal Aviation Administration’s prestigious Wright Brothers Master Pilot Award, and the 2007 Lindbergh Spirit Award presented only every five years. In December, 2007, The National Aeronautic Association presented Captain Cernan with one of the most prestigious aviation trophies in the world, the Wright Brothers Memorial Trophy, in Washington, DC. Last April, Captain Cernan was honored by receiving the 2008 Rotary National Award for Space Achievement, and he recently received the Federation Aeronautique Internationale (FAI) Gold Air Medal, one of the most important international awards, in the Fall of 2008. 




Alison Levine

Team Captain of the First American Women's Everest Expedition and Author of the New York Times Best-Seller On the Edge: The Art of High-Impact Leadership

Alison Levine is a history-making polar explorer and mountaineer. She not only served as team captain of the first American Women’s Everest Expedition, but she also climbed the highest peak on each continent and skied to both the North and South Poles—a feat known as the Adventure Grand Slam, which fewer than forty people on the world have achieved. In January 2008, she made history as the first American to complete a 600-mile traverse from west Antarctica to the South Pole following the route of legendary explorer Reinhold Messner. Levine completed this arduous journey on skis while hauling 150 pounds of her gear and supplies in a sled harnessed to her waist. Her success in extreme environments is noteworthy given she has had three heart surgeries and suffers from Raynaud’s disease, which causes the arteries that feed her fingers and toes to collapse in cold weather—leaving her at extreme risk for frostbite.

In addition to having tackled some of the most challenging environments in the outdoors, Levine has also spent more than two decades climbing the corporate ladder. She worked in the pharmaceutical and medical device industry, earned an MBA from Duke University, and spent three years working for Goldman Sachs. She left Goldman in 2003 to serve as deputy finance director for Arnold Schwarzenegger in his successful bid to become Governor of California.

In 2005, Levine founded the Climb High Foundation, a nonprofit organization dedicated to improving the lives of jobless women in Africa by training them to be trekking guides and porters in their local mountains so that they would have the skills to earn a sustainable living wage through climbing-related tourism. Her work in Uganda enabled the first group of local women to make history when they climbed Uganda’s highest peak Mt Stanley, in the Rwenzori Mountains. Her work in Uganda is the subject of the PBS documentary Living Courageously.

Levine spent four years as an adjunct instructor at the United States Military Academy at West Point in the Department of Behavioral Sciences and Leadership and is a strategic advisor for the Thayer Leader Development Group at West Point, an executive education a program that shares West Point leadership best practices with senior level-executives from the public and private sectors. She was a contributing author to the book Leadership in Dangerous Situations: A Handbook for the Armed Forces, Emergency Services and First Responders (Naval Institute Press). She also serves on the board of the Coach K Center on Leadership & Ethics at Duke University.

A sought-after consultant and keynote speaker on the subject of leadership development, Levine has addressed audiences ranging from Fortune 500 companies to professional sports teams to the prestigious World Economic Forum at Davos. She was featured on the CNBC program The Future of Leadership, alongside other notable leaders such as Gen. (Ret.) Wesley Clark, former NATO Supreme Allied Commander; Henry Paulson, former Treasury secretary; and Robert Kraft, CEO and chairman of the New England Patriots.

Levine is the author of the book On the Edge: The Art of High Impact Leadership (January 2014, Grand Central Publishing). Having spent prolonged periods of time in some of the world's most dangerous and inhospitable places, she tackles the topics of creating cohesive teams, taking responsible risks and developing no-nonsense leaders that can succeed in times of uncertainty.

Technical Keynotes

GM.jpg Craig Brown, General Motors, PLM Leader, Global Engineering Operations    

Model-Based Systems Engineering and PLM

Mon, May 18, 2015 (04:30 PM - 05:30 PM) 

The challenges in the automobile business are ever increasing with more stringent emissions and fuel economy targets combined with more and more conveniences for our customers.  Accelerated development of these complex systems requires improved PLM and its virtual capabilities.  PLM will accelerate product development when it enables well managed model-based systems engineering.  GM needs our key suppliers in PLM, virtual engineering, and embedded systems development to integrate their solutions well.  The systems engineers of the future need realistic, virtual models which can evolve as knowledge is acquired, thus providing the best decision making environment for robust products.


David FoulkesChief Technology Officer, Brunswick Corporation, and Vice President – Mercury Marine Product Development, Engineering and Racing

Sustaining Product Leadership with a Flexible Product Development Environment 

Tue, May 19, 2015 (08:15 AM - 09:15 AM) 

The divisions of Brunswick Corporation share a common strategy of maintaining product leadership in their respective markets.  Each division maintains a very broad product portfolio and sustaining product leadership across this wide range of products necessitates fast and efficient product development, in turn requiring intensive application of: platforming; commonality and re-use; and the capability for flexible and distributed engineering across internal development centers, third-party resources and the supply-base.  This presentation will describe how data management is central to this strategy and how this has led Brunswick’s divisions to increasingly rely on expanding the capability of its PLM systems and processes.  


Joed Dougherty. Boeing Defense Space & Security (BDS) – Engineering.  Program Manager, Integrated Product Data Management (IPDM)

Integrated Product Data Management: PLM & Data Analytics for Breaking The Developmental Cost Curve.

 Wed, May 20, 2015 (05:15 PM - 06:00 PM) 

Boeing BDS is currently developing and deploying two projects: the Integrated Product Data Management [IPDM] program and one of its subset capabilities is the Engineering Integrated Business Intelligence [eIBI] project. Thru the integration of PLM and Data Analytics, BDS is working to establish and deploy a process, systems & performance monitoring architecture that will benefit all of BDS engineering.

Siemens Keynote 

Chuck Grindstaff, President and CEO - Siemens PLM Software

Innovation for the Future 

Mon, May 18, 2015 (08:20 AM - 09:00 AM) 

Transformational technology is revolutionizing products and the way they are designed and manufactured. Next generation products will be more complex than ever before with additional dimensions of connectedness and intelligence. The same digital technology is transforming the way products are designed and manufactured. This transformation has been described as the next industrial revolution. Leading manufacturers will redefine their operations and create a digital enterprise to ensure success.

Siemens plays a significant role in this transformation. In addition to being the leader in automation technology, Siemens is providing the integrated digital solutions to realize innovation and power the digital enterprise. The Siemens portfolio for smart innovation creates an environment where manufacturers can model the possible, optimize production and realize innovation for greater competitiveness.


Paul Sicking, Sr. Vice President - Siemens PLM Software

Wed, May 20, 2015 (08:15 AM - 09:30 AM) 

Integrated Innovation Portfolio from Siemens PLM Software

This session will review the Siemens PLM Software smart innovation strategy and illustrate the integrated nature of the product portfolio. The illustrations will highlight exciting new capabilities within the integrated portfolio, such as novel modeling and collaboration; systems driven product development; and, smart manufacturing, from planning through validation and execution. 


Andreas SaarVP Manufacturing Engineering Solutions - Siemens PLM Software

Tue, May 19, 2015 (05:15 PM - 06:00 PM)

Changing The Way Products Are Made Using Additive Manufacturing And Hybrid Manufacturing 

In this keynote presentation, Siemens will explore the latest developments and innovations in the Additive and Hybrid Manufacturing market. We will discuss the importance of this disruptive technology to a wide range of industries and its impact on the end-to-end product development process.

You will learn about most exciting developments, functionality and collaboration Siemens PLM is accelerating in order to make this technology available to our customers as key component of our Digital Enterprise Software Suite.

Partner Keynotes

eQube®: Digital backbone for the Enterprise - leveraging investment in Teamcenter Presenter Dinesh Khaladkar, eQ Technologic Inc

Tue, May 19, 2015 (05:00 PM - 05:15 PM) 

Many organizations have established PLM as one of their core strategy to gain competitive advantages: first-to-market, speed of new product introductions, increased new product launches, and reduction of waste throughout their business.  Many of them have chosen Teamcenter as their solution to deliver on the PLM strategy.

Due to dynamic hyper-competitive market forces, new entrants in the market with disruptive technologies / solutions, government regulations, and changing customer expectations, the need to gain timely actionable insight from Teamcenter is more critical now than ever before.  Such insight needs to be in the form of analytics capability with dynamic visualization and it needs to be available to end-users in near real-time while honoring Teamcenter security rules (a.ka., "BI in PLM" or "BI in Teamcenter").  In addition, the 'insight' from Teamcenter needs to be extended to include data from other core business systems (ERP, ALM, CAPP, Quality Systems, etc.) -- essentially, a critical need for Enterprise-wide visibility leading to Actionable Insight.

Organizations committed to Teamcenter need a robust and agile approach with proven, industrial strength solution to move them from their existing PDM/PLM system (s) to Teamcenter.  The solution needs to be able to synchronize years' of critical data from Teamcenter Enterprise or other legacy PDM / PLM systems with Teamcenter.  In addition, the integration of product data with manufacturing systems, planning systems, execution systems, warranty systems, test systems has become a fundamental need of the hour.  Teamcenter has to be a part of an eco-system of integrated applications enabling efficient and agile business processes.

eQ's platform for enterprise information infrastructure, eQube®, establishes a Digital Backbone of integrated applications and provides enterprise-wide visibility leading to Actionable Insight. 

In the PLM context, eQube-BI/TcRA (Teamcenter Reporting & Analytics) is tightly integrated with Teamcenter and Active Workspace for visibility / analytics that can be extended to enterprise-wide visibility.  eQube-MI integrates Teamcenter with other systems (ERP, ALM, CAPP, MES, ESM, etc.).  In addition, eQube-MI synchronizes legacy systems with Teamcenter leading to orderly migration of legacy systems.

This presentation will provide a broad overview of the eQube platform with customer case studies. 

Partner Keynote: Design Anywhere, Build Everywhere Presenter John Bayless, Mercury PLM Services

Wed, May 20, 2015 (05:00 PM - 05:15 PM) 

For a variety of reasons, many organizations find themselves with design and manufacturing teams at multiple locations around the world.  Sometimes, the teams use different CAD and ERP technologies.  Despite the complexity of the current systems, many organizations are investigating options to create the capability to do the following across multiple locations:

*             Collaborate on design

*             Support project work everywhere

*             Reuse parts and assemblies for local products

*             Manufacture parts

Organizations are finding that the above requires teams (at all locations) to follow common design processes, work in a common data model, and interact with integrated PLM/ERP systems.  With careful planning, Mercury PLM has made it possible to structure data in one location and then re-use the design in another location while keeping multiple independent ERP systems synchronized throughout the data's lifecycle.  In this presentation, Mercury PLM Services will share insight on how this has been achieved.   

Partner Keynote: Harness the Power of PLM with Business Analytics Presenter Rob Link, HP

Wed, May 20, 2015 (06:00 PM - 06:15 PM)

There are many challenges in maximizing the value data within our PLM systems today. These are based to a large extent on the origins of the processes around product lifecycle management in our companies. We will take a look at ways to increase our innovation with improvement in business analytics with PLM. Explore how the issues have come into being and ways that we can move forward to better harness the power of PLM to go beyond the extraordinary as we collaborate to innovate.